The Malaysian Philharmonic Orchestra (MPO) is redefining the orchestral experience by blending classical music with contemporary themes and local heritage. This innovative approach has not only revitalized their performances but also attracted a diverse audience, especially in the post-COVID-19 era.
Key Takeaways
- MPO embraces modern themes and local heritage in its performances.
- The orchestra has seen a significant increase in audience attendance since diversifying its repertoire.
- Themed concerts, including film scores and local music, have become popular attractions.
Embracing Change in a Post-Pandemic World
The COVID-19 pandemic prompted the MPO to reassess its approach to performances. Prior to the pandemic, nearly 90% of their concerts focused solely on classical music, resulting in only half of the Dewan Filharmonik Petronas (DFP) hall being filled. Recognizing the need for change, MPO’s leadership decided to diversify their offerings while maintaining their commitment to classical music.
Hassina Begam Abdul Gani, CEO of MPO and DFP, emphasized the importance of classical music in measuring musicians’ skills. However, she acknowledged that focusing exclusively on classical pieces limited their audience reach.
Expanding the Repertoire
Since 2022, the MPO has successfully balanced classical music with themed concerts, leading to increased attendance. The "Music of" series, featuring scores from iconic films and animations, has become a highlight of their programming. Notable performances include:
- Star Wars – Featuring music by John Williams.
- Harry Potter and the Philosopher’s Stone – Part of their film-in-concert series.
- Hans Zimmer – A sold-out concert series showcasing Zimmer’s iconic scores.
The MPO’s upcoming concert, "Symphonic Ghibli," will celebrate beloved Studio Ghibli films, further demonstrating their commitment to appealing to a wide audience.
Celebrating Local Heritage
In addition to themed concerts, the MPO is dedicated to promoting Malaysian music culture. Earlier this year, the "Simfoni Budaya" concert series highlighted traditional music genres such as keroncong and ghazal. The "Sounds of Borneo" concert featured local artists, showcasing the rich musical heritage of Malaysia.
The Future of MPO
The MPO’s innovative approach has resulted in a 100% increase in subscribers, but the orchestra still faces challenges in generating revenue. With a seating capacity of around 900, they need to sell out at least four shows to remain financially viable.
Hassina noted that staying relevant and innovative is crucial for the MPO’s future. By continuing to offer fresh and engaging performances, the MPO aims to attract new audiences while preserving the essence of classical music.
In conclusion, the Malaysian Philharmonic Orchestra is successfully keeping classical music alive by infusing it with modern themes and local heritage, ensuring that it remains accessible and appealing to a broader audience.
